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【国际虚商MVNO快讯】奥虚商Hot将RLAH成本平衡寄希望于用户增长
AsiaOTT | 2017-06-12 16:12
一、奥虚商Hot将RLAH成本平衡寄希望于用户增长
 
 
据奥地利标准报报道,基于大型运营商A1和T-Mobile公司奥地利分公司推出了最新的漫游套餐,奥地利虚商Hot及其他虚拟运营商可从基础用户增长中获利。Hot公司希望能在今年头几个月内实现基础用户数量增长,即从30000名增长到到730000名。Hot公司和其他虚商都期盼其竞争对手——移动网络运营商的产品价格大幅上涨,从而产生大幅度的用户增长。
 
为了响应从6月15日开始全面取消欧盟境内漫游费的政策,奥地利虚商Hot向用户推出Hot Fix套餐。购买此套餐的用户在出入欧盟各国边境时,每月都能获得价格为9.90欧元的2.2GB数据流量。
 
当用户的数据流量使用量超出规定的套餐总量时,Hot公司可能将收取该用户相应的额外费用。无论如何,该运营商需要事先说明套餐内的数据流量总额或上限,并且当用户的数据流量不足时应当及时通知该用户。如用户数据流量超出套餐规定限额,Hot公司将按7.70欧元/GB+增值费(约为9欧元)的收费标准向该用户收取相应费用。
 
 
Hot公司的首席执行官Michael Krammer称,对Hot公司来说,欧盟漫游新规能导致Hot公司一定的业务损失。因为小型运营商基本上都是从国外运营商那里购买高成本的数据流量包,所以新规会让他们如热锅上的蚂蚁——团团转。这些小型运营商从国外买进1GB流量的成本为7.70欧元,而在国内市场,相同流量的成本仅为1.70欧元。即便国外的价格以逐年20%的速度降低,但低成本的运营商还是得承担昂贵的费用。Krammer对布鲁塞尔(欧盟总部所在地)的决策者表示不悦,并抱怨对“国际玩家”来说,RLAH(Roam Like at Home)套餐仅仅意味着把资本从一个口袋拎到另一个口袋而已。
 
Krammer预计漫游新规的实施会导致用户每年承担的费用将从7欧元上升至25欧元。他还预计用户在国外的数据流量的使用量将增加6倍。Hot公司希望利用用户增长而获得的利润来平衡新规产生的大部分成本。
 
Austrian MVNO Hot hopes to offset RLAH by customer growth
 
Austrian MVNO Hot, as well as other MVNOs, could benefit from a customer base increase as a result of the latest roaming offers introduced by the big operators A1 and T-Mobile Austria, reported Der Standard. Hot hopes to have increased its customer base during the first few months of the year by 30,000 to 730,000. Hot and other MVNOs expect a big growth in subscribers as a result of the massive price increases introduced by their competitors, the MNOs.
 
With the cancellation of roaming fees from 15 June, customers of the MVNO's tariff Hot Fix can get 2.2 GB of data a month for EUR 9.90 when abroad within the EU.
 
Beyond the data package, the operator may charge fees. However, the operator needs to announce the data limits in advance and notify the customer when they reach the limit. Internet service beyond the package will then cost a maximum of EUR 7.70 per gigabyte plus VAT (nearly EUR 9).
 
For Hot, the new roaming regulation represents a loss of business, said Michael Krammer, CEO of Hot. The regulation disadvantages small operators, because they buy data packages at high cost from foreign operators. One gigabyte costs EUR 7.70 abroad, while on the domestic market, it costs EUR 1.70 Although the price abroad will be reduced by 20 percent annually, the low-cost operators will have to bear the costs. Krammer is not happy with the Brussels decision-makers, complaining also about big international players for whom RLAH will only mean transferring money from one pocket to another.
 
Krammer expects that the implementation of the roaming regulation will incur costs of EUR 7 to EUR 25 a year per customer. He expects that the data consumption abroad will increase six-fold. Hot wants to offset a significant part of the costs by customer acquisitions.
 
二、Telefonica德国分公司与Vestolit达成最新移动合约
 
 
西班牙电信Telefonica德国分公司宣布与Vestolit公司签署了一个移动新合约(Vestolit公司是一家德国PVC系统供应商)。Telefonica德国分公司选择了“O2 Unite”为公司套餐,所以所有员工将以固定的价格享受到通话时长,短信和数据流量优惠。Vestolit公司称该公司中意该套餐的灵活性,该套餐有助于让管理人员移动套餐费用不再复杂。约190名员工参与该合约,且此合约还包括欧洲境内的漫游费用。
 
 
Telefonica Deutschland wins mobile contract at Vestolit
 
Telefonica Deutschland announced a new mobile contract with Vestolit, a Germany-based supplier of PVC systems. The company chose the O2 Unite plan, which offers a monthly pool of minutes, texts and data for all employees to use, for a fixed price. Vestolit said it liked the flexibility of the offer, which is expected to help reduce the complexity of managing staff mobile costs. The contract covers around 190 employees, including roaming in Europe.
 
三、意大利虚商1Mobile庆成立10周年 新推3种别样促销套餐
 
 
意大利虚商1Mobile(即Uno Mobile)已推出三种新的促销套餐,以庆祝该公司已在意大利活跃了10年之久。该运营商的“Country Large”套餐包括5GB的数据流量,100分钟意大利号码通话时长,与1Mobile提供的SIM用户无限量通话以及在欧盟与非欧盟国家享受一系列特殊费率,且28天收取9.90欧元。此外,其他2个促销套餐分别为“Country Medium”和“Country Small”,分别包括价格为6.50欧元的2GB数据流量和价格为4.50欧元的1GB数据流量,但都不含可与其他运营商用户免费通话的语音时长捆绑套餐。然而使用这两种套餐的用户可以选购Extra 200, Extra 100或1€x1Ora移动语音捆绑结合使用。
 
Italy's 1Mobile celebrates 10 years with 3 special promos
 
Italian MVNO 1Mobile (Uno Mobile) has launched three new promotions to celebrate ten years of activity in the country. The operator's Country Large offer comes with 5GB of data, 100 minutes of calls to Italian numbers, unlimited calls to 1Mobile SIMs and a series of special rates to EU and non-EU countries for EUR 9.90 every 28 days. The other two offers – Country Medium and Country Small – include 2GB and 1GB of data for EUR 6.50 and EUR 4.50 respectively, but no voice minute bundle to other operators. However, they can be combined with the Extra 200, Extra 100 and 1€x1Ora mobile voice bundles.
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