Multimedia Phones in China:the Next Selling Point?

Product Number: IN0703514CWW
Publication Date: June 2007
Number of Pages: 42
Price: $2,995 U.S. Dollars
Abstract
China's multimedia phone market experienced great development in 2006, in terms of available models and total shipments. The drivers come from both the supply and demand side.

From the supply side, the improvements in semiconductor solutions contributed significantly to the growth of the multimedia phone market. From the demand side, the music playback function was the biggest driver to the growth of the multimedia phone market in 2006.

This report provides an overview of the multimedia phone market and major phone vendors. It highlights the development trends of the multimedia phone in terms of music, camera, video, connectivity, mobile TV, and games.

The report also analyzes the latest semiconductor solution trends and their impact on the development of the multimedia phone. Furthermore, it analyzes the product and market strategies of major baseband and application processor vendors. In addition, it provides bill of materials (BOM) cost for both basic and advanced multimedia phone.

This report lists drivers and barriers for the multimedia phone market. Finally, the report gives a multimedia phone shipment forecast from 2006 to 2011, and its break down data by air link (GSM/GPRS/EDGE, CDMA, TD-SCDMA and WCDMA).
Table of Contents
•Executive Summary
•Introduction
•Market Overview
•Feature Development Trends
oMusic Playback
oCamer
oVideo Playing
oMobile TV
Streaming Mobile TV
Broadcasting Mobile TV
o3D Games
oConnectivity
Wireless
Wireline
•Semiconductor Solution Trends
oRF + Multimedia Baseband vs. ULC + Application Processors
oMajor IC Vendors
oMultimedia Phone BOM
Basic Multimedia Phones
Advanced Multimedia Phones
•Market Drivers and Constraints
oDrivers
Free Content Available on the Internet
The Continuous Improvements of Multimedia Phones in Terms of Features and Ease of Use
The Development of Semiconductor Solutions
Upcoming 3G Services
Mobile TV
The Combination of Mobile Phones and Web 2.0 Websites
oConstraints
Power Consumption Problem
China’s Constraints on Wi-Fi Functionality
•Market Forecasts
oTotal Market Shipment Forecast (2006–2011)
oBreakdown by Air Link
•Profiles
oMultimedia Phone Vendors
Nokia
Motorola
Samsung
Sony Ericsson
Lenovo
Amoi
LG
oIC Vendors
ADI
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