爱立信MediaFirst是软件定义，通过媒体优化端到端的组合套装提供创建、准备、管理和交付下一代电视支付到任何屏幕上从而实现一种身临其境的电视观看体验。爱立信MediaFirst电视平台将电视观看的未来交付到观众的手中，电视服务提供商可以进行无缝的执行与操作，提供直观的服务与功能，让客户无论何时何地都能得到他们想要的内容。
爱立信MediaFirst电视平台与安卓电视的整合将为其向MediaFirstTV云计算电视服务的扩展提供一条额外的途径，包括4k-uhd直播电视频道、视频点播、电视节目回放和云DVR也将达到更广的用户基础。
与谷歌的合作将为运营商提供一个从越来越多的Android TV连接电视操作系统中受益的机会，而不需要额外的硬件成本。运营商将与Android TV的设备制造商合作，提供新的以硬件为基础的功能，以及顶部编程的商机，或部署在Android操作系统的额外应用。此外，合作将使爱立信提供多个，灵活的，预集成的机顶盒解决方案，支持混合配置的卫星，有线电视，地面，和固定和移动宽带电视。
“我们的机顶盒的选择范围，我们给爱立信MediaFirst电视客户的机会，将提供前沿的、大规模视频服务和应对智能设备应用的激增、宽带连接和基于云计算的交付，”爱立信业务线电视平台主管Shiva Patibanda说。“我们与谷歌的合作会为各种规模和资源运营商通过Android TV提供采取控制、利用多种货币化和合作关系的机会，使他们能够提供经验给他们的观众，充分整合他们的付费电视服务与Android TV应用、OTT服务。”
爱立信电视和媒体消费者研究室的研究表明，如果价格更优惠，56%的消费者更愿意接受电视、互联网和移动服务来自同一个提供商，22%的消费者表示即使消费金额与个人服务的总和一样多，他们也愿意接受。随着IP视频服务的增长，这也强调了在短时期内，运营商整体所面临的挑战是提供更有吸引力的、方便的用户体验。这次合作将让消费者享受到更多的无缝集成的OTT内容一站式体验。
Ericsson, Google partner to deliver Pay TV experience for consumers
Swedish telecom equipment maker Ericsson and Google are partnering to extend the reach of the Ericsson cloud-based MediaFirst TV Platform into the Android TV ecosystem, Google’s operating system for the set-top-box.
Ericsson MediaFirst is a software-defined, media-optimized end-to-end portfolio suite for the creation, preparation, management and delivery of next generation pay-TV to any screen with an immersive TV viewing experience. The Ericsson MediaFirst TV Platform puts the future of TV viewing in the hands of consumers now, delivering intuitive services and features TV service providers can seamlessly implement and operate, enabling their customers to consume the content they want anytime, anywhere.
The integration of Ericsson MediaFirst TV Platform with Android TV will provide an additional pathway to extend MediaFirst cloud-based TV services, including 4K-UHD live TV channels, video-on-demand, catch-up TV and cloud DVR to an even wider subscriber base.
The partnership with Google will give operators the opportunity to benefit from Android TV’s growing presence on connected TV operating systems, without the need for additional hardware costs. Operators will be able to partner with manufacturers of Android TV devices to deliver new hardware-based functionality as well as niche over-the-top programming, or deploy additional applications within the Android operating system. Additionally, the collaboration will enable Ericsson to deliver multiple, flexible, pre-integrated set-top box solutions that support hybrid configurations for satellite, cable, terrestrial, and fixed and mobile broadband TV.
“By expanding our range of set-top box options, we are giving Ericsson MediaFirst TV customers the opportunity to deliver cutting-edge, large scale video services and respond to the surge in adoption of smart devices, broadband connectivity and cloud-based delivery,” said Shiva Patibanda, Head of Business Line TV Platforms, Ericsson. “Our partnership with Google will empower operators of all sizes and resources to take control and leverage multiple monetization and partnership opportunities offered by Android TV, enabling them to deliver experiences to their audiences that fully integrate their Pay TV services with Android TV applications and OTT services.”
Ericsson ConsumerLab TV and Media research highlights that 56 percent of consumers prefer to receive TV, internet and mobile services from the same provider, if it saves money, and 22 percent will do so even if it costs as much as the sum of the individual services. With the growth of IP video services, this only underlines the challenge facing operators to deliver compelling, convenient user experiences in a holistic fashion. The collaboration will allow consumers to enjoy a more seamless and integrated experience with a one-stop-shop for OTT content.
