There is also another situation, some travelers may have more SIM cards. And it’s very common to own more than one SIM card for everyone. But the SIM card is too small to keep them safely. That’s a common problem that travelers complained about.
那么对于用户来讲，漫游是一大难题。欧盟最近发布一个报告，就提到47%的旅行者他们即便是在欧洲内部旅行的话，他们也会把数据漫游的功能给关掉，然后92%的人会限制它的流量使用，因为他们会担心漫游的费用会很高。
However, the roaming charges is still the biggest problem for users. According to a report published by European Union, 47% travelers would close the function of roaming data, even they were traveling inside Europe. And 92% travelers would limit the usage of traffic data, because of high roaming charges.
现在新的欧盟委员会的规定是希望降低在欧盟国家之内的漫游的费用，然后在几 年之内希望彻底地来把这个漫游费用降到零。Thomas认为，这是一个非常好的举措，能够让欧盟为所有的国家都建立了一个公正公开的市场。
The new European Commission wish to reduce the roaming charges in European Union. And they also plan to drop the roaming charges to zero. Thomas thought that’s a great measure and it would help EU to build a open and justice market
Thomas还表示发现了另外一个趋势。可能是因为欧盟内部的漫游费用减低，在欧盟外部国家的旅游漫游费用反而有一个上升的趋势，所以这也是一个双刃剑，需要认真地考虑这个漫游计费设计的问题。
Thomas expressed, he also found another tend. The roaming charges outside the EU may have a tend of increasing,because of the roaming charges was reduced inside the EU. So it’s a rapier, we need to seriously consider the issue of the roaming billing design.
在这样一个大背景下，Simpl看到了以及做了什么呢？
What did Simpl see and do in this situation.
首先，Simpl 有一个普通的常用的SIM卡，然后在SIM卡上做了一个安装的小的软件。比方说这个客户在北京开了机，他就能够自动识别你在北京可以自动地选择一个最为合适的漫游的套餐，在欧盟国家之外一共有170个国家的目的地和地区都可以来使用Simpl 的漫游的这些套餐，基本上已经遍布了全球。而且Simpl 提供的价格，应该比95%的全球的虚商所提供的价格都比较低，这也是我们感到非常引以为豪的一点。
Firstly , Simpl has a common SIM card, and it could be installed with a small software. For example, if a user turned on his phone in Beijing. And the card would automaticly recognize his position and choose a most fitful roaming plan. There are 170 country and areas
其次，同为虚商，面对着同样的市场、同样的问题、同样的挑战，虚商合作比竞争的机遇更大，因此一定要加强合作。丹麦总共有45家虚商，其中有两家的虚商他们已经把网络联合起来了，他们的共同的客户的基础大约是25万左右，但是一个小的客户量是不足以支持这45家虚商的存在和发展的，所以必须要寻求丹麦之外的其他的客户。目前，大部分的市场份额还是掌握在传统的基础运营商当中，占到了70%之多，因此虚商要强强联手、要加强合作，不管是国内还是国际合作都是要加强这种合作。
Secondly,all of MVNOs are facing a same market, similar problem, same challenge, the chance of cooperation is bigger than competition. There are 45 MVNOs in Denmark, and two of them has united their network. And their customers are about 250 thousand. But a small customer base can not support all these MVNOs to exist and develop. They must find more customers outside the Denmark. At present, most market share was held by traditional MNOs, accounted for 70%. Therefore, MVNOs must combine and strengthen cooperation no matter domestic and international.
再次，Simpl 联合一些合作伙伴共同设计了一个平台，能够应用Simpl 下一代的SIM卡，能够把跨国的这些服务都集中起来。例如，可以集中西班牙和丹麦的虚商的网络，假设说有一个西班牙的客户，既拥有西班牙的号码、也拥有丹麦的号码，两个号码同时有，而且收费的标准都是当地的标准。
On the other hand, Simpl has joint some partners to design a platform. It could be adoped in the next generation SIM card and it contains all kinds of international service. For instance, if the networks of Spain and Denmark were combined, a Spain customer could both have 2 phone numbers from Spain and Denmark. And the charge standard is still local standard.
最后，Simpl已经在全球有了超过300个运营商的合作伙伴。例如说西班牙的虚商可能也会受到基础运营商给他们的漫游成本限制，但是与Simpl签署的协议就可以规避掉这一点。Thomas 现场呼吁中国虚商连入到Simpl平台当中。
At last, Simpl has over 300 partners of operator. For example, the MVNOs in Spain may have roaming cost limit from MNOs, they could avoid it by signing agreements with Simpl.Finally, Thomas also urged Chinese MVNOs to join the platform of Simpl.
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