In 9th July, the 2015 MVNO Summit was held by DVBCN&AsiaOTT, Informa and Great Wall Club. During the summit, the CEO of Snail Mobile Chenyan has given a speech entitled “Innovation and Wisdom Make the Future”. The subscribers of Snail Mobile has reached 2 million and they will strive to become the best brand in the world.
图为：蜗牛移动总裁陈艳
1、新生代运营商——成长中的中国MVNO
1 The new generation of mobile operator——The rising China MVNO
从2013年虚拟运营商相继发牌开始，中国已经有42家MVNO相继诞生。至此，移动游戏、宽带生活、移动增值、零售市场、智能家居、健康管理、移动办公、教育云、智能终端、移动金融、移动视频、移动传媒、移动行业、智能航空等16个行业跨界融合，逐鹿通信行业。
There have been 42 MVNOs in China since those MNOs begun to release the permit in 2013. At present, there are plenty of different industries have made connection and integration, including mobile game, broadband life, mobile value-added services, retail market, smart home, health management, mobile office, education cloud, Intelligent terminal, mobile finance, mobile video, mobile media, mobile industry, intelligent aviation.
陈总用了一组数据来说明中国MVNO行业发展的速度。从2014年8月正式商用开始，中国MVNO已经发展了600万用户（其中蜗牛用户达到200万），预计2015年用户将突破千万。2015年1-4月，虚拟运营商用户总数超过520万，占中国移动电话用户数的0.4%。1-4月三家基础运营商移动用户净增686万户，虚商用户净增超300万，占1-4月中国净增用户数超30%。
The CEO of Snail Mobile Chenyan used a set of data to illustrate the speed of the development of the MVNO industry in China. From August 2014, China MVNO has developed over 6 million subscribers (2 million in Snail Mobile). And the quantity of MVNO subscribers would break through 10 million. From January 2015 to April 2015, the total number of MVNO subscribers has broken through 5.2 million, account for 0.4% of the number of China Mobile phone users . At the same time,the number of subs of 3 MNOs has increased 6.86 million,and MVNO’s has increased 3 million, account for 30% of the numberi of new subs from January to April.
陈总认为，中国MVNO市场占尽了天时地利人和。
Chenyan thought China MVNO market has a variety of favorable conditions for development.
1）天时：政策红利、运营商支持、互联网+
1) Opportunity: bonus of policy, the support from MNOs, the idea of “Internet+”
首先，中国业务主管部门发布各类支持虚拟运营商发展的政策文件；其次，运营商积极向虚商开放试点，相继开放4G业务，向虚商放号近5000万；最后，互联网+的时代已经到来，移动互联网的红利将推动虚商的发展壮大。
Firstly, China communication executive branch has launched a variety of policies to support the development of MVNO. Secondly, MNOs give authority and 50 million phone numbers to MVNOs to develop 4G business. Finally, the time of Internet+ has come.
2）地利：人口优势、细分市场、民企活力
2) Advantages of social environment: demographic advantage, market classification, the rising private enterprise.
首先，2014年中国总人口13.6亿，以2%的市场转化率，虚商市场规模将达2.7亿，人口优势显著；其次，42家虚拟运营商，包含内容商、渠道商、技术商等，
能将各自的优势引入通信行业中，实现市场细分；最后，民营企业能够利用其创新力推动通信行业的革新，以创新赢得用户，保持通信行业的活力。
At first, the population of China in 2014 was 1.36 billion, if 2% of them use MVNO’s service, it would be 270 million subs. We got a clear demographic advantage. Secondly, there are content producer, marketing channel provider, technology provider among those 42 MVNOs, and they could put their own advantage into the communication industry to proceed the market segmentation. Finally, private enterprise could use their ability of innovation to promote the reform and innovation of communication industry to keep a active communication industry by attract more new subs.
3）人和：个性化通信、多元化选择、差异化服务
3) Various requirement from consumers: individuation communication, diversification choices, differentiated service
首先，个人意识的觉醒，个性化定制成为新的消费潮流，虚拟运营商更能为消费者定制个性化通信生活；其次，虚拟运营商的出现，给消费者多元化的通信选择，用户拥有更大的自主权，契合消费者需求；最后，虚拟运营商更注重消费者的服务价值，能够结合主营业务和特色为消费者提供差异化的服务。
Firstly,with the arousal of individual consciousness, individuation custom made became a new Consumption trend. MVNOs could made individuation communication life. Secondly, with the development of MVNOs, consumers have more communication choice, and they have more autonomy to choose what they want. It’s very fitful to meet consumers’ requirement. At last, MVNOs would pay more attention to service value of customers, and then proviede differentiated service for consumers by combining the main business and Characteristic business.
2、中国MVNO第一品牌——蜗牛移动
The best MVNO brand in China——Snail Mobile
据陈总现场介绍，目前蜗牛移动免卡用户已经突破两百万，是目前用户规模最大，产品业务最丰富，收入决算最高的中国虚拟运营商。
According to Chenyan’s speech, the number of Snail Mobile’s subscribers has broken through 2 million, and it has most various business and product and most income statement.
蜗牛移动自推出以来屡创第一：中国第一个游戏虚拟运营商；第一个提出无月租无套餐不清零资费模式；第一个推出用户不满意赔付机制的虚商；第一个推出半年全国语音免费的999免卡；第一个推出金卡SIM卡的中国虚商；第一个参加国际性通信展会的中国虚商；第一个登陆央视打品牌广告的中国虚商；第一个用户突破100万的中国虚商；第一个用户突破100万的中国虚商。
Snail Mobile has created a lot of No1: the first MVNO to launch rules that compensate for discontent subscribers. The first to launch the phone card with free voice communication for 6 months.the first MVNO to launch gold SIM card. The first Chinese MVNO to join international communication exhibition. The first Chinese MVNO to broadcast ads in CCTV. And the first Chinese MVNO which subs break through 1 million.
陈总表示，创新已经融入蜗牛移动的每一个细胞，包括产品创新、平台创新、终端创新、服务创新、方案创新等等。
Chenyan expressed that, innovation has intergrated into every cell of Snail Mobile, including product innovation, plarform innovation, terminal innovation, service innovation and solution innovation.
3、以开放姿态分享创新——蜗牛移动
3 Sharing the innovation in a opening attitude—— Snail Mobile
1）能力开放—需求定制。免卡定制化：根据合作伙伴的需求，提供定制化的通信产品及服务，针对目标用户，推出联名免卡；硬件定制化：为合作伙伴提供定制化的硬件平台，满足合作伙伴专属需求；平台定制化：为合作伙伴提供定制化的能力平台，将蜗牛自身的能力及经验与合作伙伴分享共赢。
1)Ability open—— custom made to meet requirement. “Mian” phone card custom made: According to the requirement of partners, the company provide custom made communication product and service, and co-branded “Mian” card for some certain subscribers. Device custom made: To provide custom made device platform for partners and meet their special individual requirement. Platform custom made: To provide custom made ability for partners and share Snail Mobile’s ability and experience to receive win-win situation.
2）渠道开放—免商店O2O特许加盟。O2O营销平台：蜗牛移动打造免商店O2O营销服务平台，打通线上线下渠道；特许加盟合作：合作伙伴通过特许加盟方式加入，蜗牛移动提供店装补贴；渠道共享共赢：蜗牛移动与合作伙伴联手打造共享渠道，强强联合实现共赢。
2)Channel Open——APP Store O2O permition to jion in.O2O marketing platform: Snail Mobile would build APP store O2O marketing serviece platform to connect onlin and offline channel. Speical permition for cooperation: cooperators could join in with special permition. And Snail Mobile would provide store renovation subsidy. Share channel for win-win: Snail Mobile would build sharing channel with cooperators to realize the win-win situation.
3）市场开放—分享协作。规模化用户：蜗牛移动在中国已经拥有超过200万的用户，蜗牛移动能够与合作伙伴进行多维度的深度合作，多元化共赢发展；全产业链体系：蜗牛移动正在打造一个由通信产品、硬件和平台构筑的全产业链发展体系，实现多元化发展；全球化布局：蜗牛移动国际业务的推出，使得蜗牛移动全球化战略正在落地实施，将带来更多的机会与发展。
3)Market open——share and cooperation.The scale of subscriber: Snail Mobile has owned over 2 million subscribers. And Snail Mobile could make a deep and multi dimensionality cooperation to get both win development. Global layout：With thelaunching of international business, the global strategy has been put into effect. And it would bring more chance and development.
最后，陈总很自信地表示，蜗牛移动要力争世界MVNO第一品牌。
At last, Chenyan expressed confidently, Snail Mobile would strive for the No 1 of global MVNO brand.
