据外媒报道,Re/code网站记者伊纳·弗雷德(Ina Fried)采访了英特尔CEO布莱恩·卡扎尼奇(Brian Krzanich)关于英特尔放弃网络电视服务的原因。对此,卡扎尼奇解释说公司缺乏大量视频内容,对于业界传闻英特尔将把这个项目卖给Verizon,卡扎尼奇并未详谈,只是说这项交易很快将会公布。
下面是原文翻译:
去年2月,英特尔宣布它将推出网络电视服务。这是该公司2013年计划提供的众多服务中的一项,包括可能推出的机顶盒。
不幸的是,没有一个实现,传闻英特尔将把这个项目卖给Verizon。
英特尔首席执行官布莱恩·卡扎尼奇(Brian Krzanich)与Re/code网站记者Ina Fried聊到这个问题。从本质上说,他很怀疑这个项目成功的机会。
然而他没有谈到任何与Version有关的事情,Fried的文章里只是提到这项交易将很快会公布。
卡扎尼奇对于退出媒体业务的原因是,尽管英特尔有相关技术支持,但是它缺乏高质量内容。
他阐述,“电视内容都与量相关 。我们是没有背景,没有经验,没有大量视频内容。”
下面是他对此项目的全部评论:
“论技术、论硬件,它实际上是一款好产品。我们已经反复说了技术相当好。它有一个出色的用户界面。用户可以即时访问三天电视上的所有内容,这个概念是独一无二的。
晚上,当用户回到家看电视,所有的内容都在。
用户可以有最大最清晰的屏幕。但如果没有大量的内容,那大屏幕电视对用户来说就没有大的价值,即使它地球上最好的画质。
这款设备同样也存在一系列问题。它是一款伟大的设备,有伟大的技术,但是当晚上用户回家呆在电视机旁,它对用户来说就是内容而已。我们没有背景、没有经验、没有内容。我们几乎是零起点,所以我们正在寻找一个合作伙伴可以帮助我们以更快的速度扩大更新视频内容。”
外媒原文如下:
Last February, Intel announced it would be launching its own Internet TV service. This was one of numerous services the company had planned to offer in 2013, including a possible set-top box.
Unfortunately, none of it came true and Intel was rumored to be selling this project to Verizon.
Intel CEO Brian Krzanich talked with Re/code's Ina Fried about the situation. Essentially, he grew very skeptical of the project's chances for success.
While the exec wouldn't discuss any negotiations with Verizon, Fried's article mentions that he said this deal could be announced very soon.
Krzanich's reasoning for getting out of the media business was that while Intel had the technology to support these endeavors, it was lacking in the quality content arena.
He elaborates that, “When you go and play with the content guys, it’s all about volume. And we come at it with no background, no experience, no volume.”
His full comments on the project are below:
It’s actually a very good product, if you take a look at the hardware and the technology. We’ve said pretty repeatedly that the technology is quite good. I could get into the “hows” but it really does have a great user interface. This concept of having three days of everything that is on TV at your instantaneous access is really unique.
But at the end of the day, just like when you go home and watch TV, it’s all about content.
You could have the biggest screen, you could have the clearest screen. But if there is not great content on this thing, that big-screen TV is not a huge value to you, even though it has the best picture on the planet.
This device has the same set of issues. It is a great device and has great technology, but at the end of the day it’s about the content you get on there.
When you go and play with the content guys, it’s all about volume. And we come at it with no background, no experience, no volume. We were ramping from virtually zero and so what we’ve said is we are out looking for a partner that can help us scale that volume at a much quicker rate.
责任编辑:饶军